Facing Litigation for Requesting Consumer ZIP Codes During Purchases
As a result of the California Supreme Court’s unanimous decision in Pineda v. Williams-Sonoma Stores, Inc., 246 P.3d 612 (Cal. 2011), many retailers are facing litigation and potentially big fines for requesting consumers’ ZIP codes during purchases. The maximum penalty for a first violation is $250, and $1,000 for each subsequent violation. Moreover, the court…