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Tag Archives: zip codes

Facing Litigation for Requesting Consumer ZIP Codes During Purchases

As a result of the California Supreme Court’s unanimous decision in Pineda v. Williams-Sonoma Stores, Inc., 246 P.3d 612 (Cal. 2011), many retailers are facing litigation and potentially big fines for requesting consumers’ ZIP codes during purchases.  The maximum penalty for a first violation is $250, and $1,000 for each subsequent violation.  Moreover, the court…

June 9, 2011 in Personal Injury Coverage.

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