Buried Treasure – Part Two

WHY LOOK FOR “BURIED TREASURE”? Part Two of a Three Part Series Intellectual Property Lawsuits Are Expensive It is not uncommon, pursuant to AIPLA surveys for companies to expend $500,000 to $1,000,000 for defense of trademark and copyright infringement lawsuits.  More than five times that sum may be expended for patent infringement lawsuits.  Where insurer…

Patent Infringement

Hyundai Motor Am. v. National Union Fire Ins. Co. of Pittsburgh, PA, 600 F.3d 1092 (9th Cir. (Cal.) 2010) In 2005, Hyundai Motor America (“Hyundai”) was sued for patent infringement by Orion IP, LLC (“Orion”) based on allegations that Hyundai’s website used Orion’s patented methods of generating customized product proposals. Specifically, Orion alleged that Hyundai’s…