Advance Watch Co., Ltd. v. Travelers Prop. Cas. Co. of Am., No. 10 Civ. 3305 (NRB), 2011 WL 446271 (S.D.N.Y. Jan. 21, 2011) The agreement, allegedly breached, was the touchstone for all claims so that the suit could not be understood as one for violation of intellectual property rights.  Rather, it referred to the failure…